📌 The Swipe File

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← OR — Jeff Merkley ads · Candidate profile

OR — Jeff Merkley

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6,904

ads

~$803,598

est. spend

4

active now

164

creatives analyzed

Issue / topic

democracy elections 2076

other 1804

immigration 1175

healthcare 618

energy environment 505

foreign policy defense 338

economy taxes 172

jobs labor 112

candidate character bio 52

abortion 18

Framing

issue advocacy 3106

informational 1428

attack opponent 1200

positive candidate 833

contrast comparison 337

Emotional appeal

anger 1816

urgency 1595

neutral 1479

empathy 904

fear 763

hope 272

pride 75

Format

photo 3269

social screenshot 1428

graphic text card 965

mixed 763

news screenshot 328

video frame 151

Top ads by score

~USD 3,500–3,999 130d live

~USD 1,500–1,999 257d live

~USD 2,500–2,999 130d live

~USD 3,000–3,499 115d live

~USD 4,000–4,499 123d live

~USD 5,000–5,999 130d live

~USD 3,000–3,499 143d live

~USD 1,500–1,999 130d live

~USD 800–899 257d live

~USD 1,000–1,499 130d live

~USD 600–699 257d live

~USD 5,000–5,999 123d live

~USD 2,000–2,499 130d live

~USD 600–699 206d live

~USD 1,000–1,499 130d live

~USD 4,000–4,499 115d live

~USD 5,000–5,999 53d live

~USD 500–599 257d live

~USD 500–599 206d live

~USD 400–499 257d live

~USD 1,500–1,999 118d live

~USD 2,500–2,999 123d live

~USD 3,000–3,499 143d live

~USD 3,500–3,999 130d live